[postlink]http://gppr.blogspot.com/2009/04/happy-birthday-israel-61-and-going.html[/postlink]

Happy Birthday Israel! 61 and going strong!

[postlink]http://gppr.blogspot.com/2009/04/keyboard-town-pals-youtube-clips.html[/postlink]Cute kid! :)




Keyboard Town PALS YouTube Clips!

[postlink]http://gppr.blogspot.com/2009/04/point.html[/postlink]
THE POINT

To Believe or Not to Believe…

I’ve played once before in the complex sandbox of Public Relations. In other words, I used to work in PR back in “the Day” (2000-2005); primarily with entertainers. In hindsight I can say with complete confidence that I disliked 95% percent of them. At the end of my run, I found myself burnt out – to a crisp. I left my desk with the intention of leaving for good.
However in 2007, through certain circumstances, I was pulled back to that desk to help raise funds and awareness for two non-profit organizations. One project I had worked on involved a drug counseling center and the other, a pre-school. I found the work to be spiritually rewarding and was therefore successful in strategically planning publicity tactics and pitching the media. It was then that I realized the obvious: I’ll do better at my job if I truly believe in what I’m selling. I launched Global Point Public Relations immediately. Now I’m back in the PR business with a whole new song and dance.
On Sunday night my professional journey led me to the Brandeis-Bardin University, where I was finally privileged to watch a play I’ve been promoting this past month called “The Quarrel”. I already knew the plot; two friends, having survived the Holocaust, are shocked to meet in a park years later, having believed the other dead. One has become a Rabbi and one has lost his faith. What ensues is an argument over Gd, morality and the past; a Quarrel. But though I knew generally what I was going to see, I found myself sitting in my chair while my eyes welled up with tears: I was blown away.
The two main characters, Chaim (played by Sam Guncler) and Hirsch (played by Reuven Russel) argue their respective beliefs with ferocity and great depth of sincerity. Chaim is as deeply passionate about his lack of faith as Hirch is in his devotion to Gd. Further, because of their horribly painful experiences and enormous losses during the Holocaust, they both demonstrate every reason to feel the way they do. While the Quarrel is never really settled, the relationship between these two friends comes across as deep, personal and rich with the history that created it. They love each other a great deal despite their anger, and are thankful for the chance to meet again. And though their beliefs are profoundly different, they share an underlying connection that only they understand. Co writer Rabbi Joseph Telushkin sums up the theme of The Quarrel up perfectly; “Can you love someone whose views you can’t stand?” while Sam Guncler advises; “See it with someone you hate!”
The Quarrel tugged at my personal struggles and when the lights came on and the cast bowed, I noticed that others were affected as well. I appreciate the way the story focused on human relationships as much as it did on our relationship with Gd.
As for me, I’m with Hirsch and I am thankful to have worked with such a wonderful production, one that reinforces my desire to work with clients in whom I have faith. I can’t wait to promote The Quarrel when it comes to California again, and I can’t wait to see all you Angelinos there.

THE POINT

[postlink]http://gppr.blogspot.com/2009/04/birkat-hachama-on-cbs-kcal.html[/postlink]Wonderful.

http://cbs2.com/video/?id=99010@kcbs.dayport.com

Birkat Hachama on CBS, KCAL

[postlink]http://gppr.blogspot.com/2009/04/birkat-hachama-on-nbc.html[/postlink]
It's good to be first.

http://www.nbclosangeles.com/around_town/the_scene/Blessing_of_the_Sun_Performed_Every_28_Years_Los_Angeles.html

Birkat Hachama on NBC

[postlink]http://gppr.blogspot.com/2009/04/christianity-today-plugs-quarrel-with.html[/postlink]



Special thanks to Tim Morgan:

http://blog.christianitytoday.com/ctliveblog/archives/2009/04/why_a_jewish_dr.html

Christianity Today Plugs "The Quarrel" With A Quick Shout Out to Yours Truly!

[postlink]http://gppr.blogspot.com/2009/04/birkat-hachama-on-cbs.html[/postlink]http://www.cbs2.com/video/?id=99010@kcbs.dayport.com

Birkat Hachama on CBS

[postlink]http://gppr.blogspot.com/2009/04/for-immediate-release.html[/postlink]On Wednesday, April 8th, 2009 at 8:00am, hundreds of Jewish men, women and children will gather at Schneerson Square, 9051 West Pico Blvd in Los Angeles to participate in Birkat Hachamah, "the Sun Blessing," a very rare prayer service performed only once every 28 years, for the past three millennia.

Birkat Hachama marks the exact time when the sun returns to the same position, at the same time of the week that it occupied when it was created, which was the beginning of the fourth day of creation. Due to the rarity of this event, this blessing is customarily recited amid large public gatherings. Los Angeles will be home to one of thousands of these gatherings across the west coast and around the world, including (but not limited to) cities in New Zealand, England, Israel, Korea, Germany, South Africa, South America and France.

“It is important for each one of us to give thanks every day to our Creator for all of the wonderful miracles He has bestowed upon us,” says Rabbi Boruch Shlomo Cunin, Director of West Coast Chabad-Lubavitch. “The sun is essential to the survival of every living thing on the planet, and we live according to its cycle. On Wednesday the miracle of its creation will be fully realized and appreciated.”

Birkat Hachama is also a time for us to contemplate the future and well being of our earth, as pointed out by the Lubavitcher Rebbe, Rabbi Menachem M. Schneerson, “The Blessing of the sun reminds us that there is an open and clear solution to harness solar energy - the heat and warmth of the sun, and to use it as a source to generate electricity and power factories.”

Birkat Hachama will be recited outdoors after morning prayers, followed by a short selection of Psalms. Confirmed guest speakers will include Rabbi Amitai Yemini of the Chabad Israeli Center and Rabbi Pe’er of the Chabad Persian Center.

For more information contact Daniel Ferszt at (310) 424-8290
Email dferszt@globalpointpr.com

# # #

For Immediate Release